We get involved with you.

It’s all about you and your needs. We will find a customized solution for your digital transformation.

We can listen.

We want to understand your specific challenges and offer the right digital solution.

We know the industry.

Our in-depth knowledge of the industry enables us to offer customized solutions that simply make sense.

Samuel Meier Serge Rothenbuehler

We solve problems.

Behind MR Digital are two outstanding personalities who complement each other in perfect synergy: Former hotel manager Samuel Meier and experienced project manager Serge Rothenbühler.

Samuel Meier draws his knowledge from his own career in the hotel and catering industry and therefore understands on a personal level what is important in an effective property management system.

Serge Rothenbühler can already look back on over two decades of experience in managing extensive projects in the areas of IT and digitalization.

What these two experts have in common is their shared commitment to acting as equals and always acting in the interests of their clients.

Wachsen dank Digitalisierung

Digitization is made easy with us.

The switch to a digital property management system (PMS) in the hotel and catering industry is of central importance. At the same time, this change represents a major hurdle and challenge.

U ur approach is tailored to the individual needs and specifics of your business. We start with a thorough analysis of your current business processes. In this way, we determine specifically where and how your company can benefit from Aida and the associated digitalization. The ultimate goal is to ensure that your business operates as efficiently as possible in the future, which will have a direct impact on your company’s profitability.

Samuel Meier

Samuel Meier

Managing Director

Samuel Meier is an experienced Managing Director with six years of hotel management experience and an Executive MBA in digital transformation. At MR Digital, he leads operational tasks, customer support and contributes to marketing strategy and financial accounting. With his extensive experience and expertise, he drives MR Digital’s success in the hospitality software sector.

Samuel is also a lecturer at the Thun Hotel Management School.

Serge Rothenbuehler

Serge Rothenbuehler

Managing Director

Serge Rothenbuehler has 12 years of project management experience and headed the Digital Academy “Digital Champions” for five years. At MR Digital, he is responsible for strategic tasks, takes care of software evaluation projects and offers courses in agile working techniques.

Serge teaches PMS (property management systems) and software evaluation with Samuel at the Thun Hotel Management School.

In Switzerland, Germany and Austria

This is where our customers are located.

MR Digital GmbH, based in Zofingen, Aargau, distributes and supports the hotel software Aida.X and POS software Aida.Touchthroughout Switzerland and the border regions of Germany and France.